2025 marks a major milestone for Bespoke Hotel Management as we celebrate 25 years of growth, innovation, and success in the hospitality industry.
From our early beginnings to managing over 90 properties across the UK, we’ve grown into one of the country’s most trusted hotel management companies. We offer tailored solutions that deliver measurable value for owners and exceptional guest experiences.
A Quarter-Century of Progress
Bespoke was founded in 2000 with a clear vision: to support independent hotels with flexible, expert-led management that maximises performance without sacrificing character. That mission still guides us today.
Over the past 25 years, we’ve partnered with a wide range of properties, from countryside retreats to city-centre hotels, boutique venues to large-scale resorts. Our bespoke approach means each hotel benefits from strategies aligned with its unique brand, audience, and objectives.
Listen to our co-founders Haydn Fenton and Robin Shepherd sit down to reflect on the journey of the 70-plus strong UK hotel collection. Watch Here
What Sets Bespoke Apart
As one of the UK’s largest hotel management companies, we bring:
- Full operational oversight: From revenue management and marketing to HR and procurement.
- Proven results: Driving occupancy, RevPAR, and profitability across our portfolio.
- Flexibility: No cookie-cutter formulas, just smart, tailored management that works for your business.
We also pride ourselves on our track record of restoring underperforming properties, launching new ventures, and helping independent hotels compete with major chains.
Celebrating the People Behind the Brand
Behind Bespoke’s success are the individuals who’ve supported its growth, hotel teams, head office staff, and owners alike. As part of the 25-year milestone, the company will be spotlighting long-standing employees and business owners who have played a key role in its journey.
What’s Next?
Looking ahead, our focus remains on innovation, sustainability, and continued expansion. As the hospitality landscape evolves, we’re ready to lead from the front, adapting to new technologies, guest expectations, and market dynamics.
If you’re looking for a partner who understands your hotel, your brand, and your goals, get in touch. We’re proud to be one of the UK’s leading hotel management companies, and we’d love to help you unlock your property’s full potential.
What’s next for Bespoke Hotels? In the final part of our 25th Anniversary mini-series, Thomas Greenall shares exciting insights into our vision, growth plans, and upcoming expansion – including new hotels on the horizon!
Discover how our strong foundation is paving the way for future success.